Denise Stephens, CEO
As a founder and the company's leader, Denise dedicates her time to a clear and ambitious mission: "ZOI Global products are designed, patented, formulated, and tested to help people. I truly believe ZOI Global may offer some of our lifetimes' most important dietary supplement solutions."
Denise is keenly aware that challenging conventional views about health, supplements, and overall well-being may be intimidating to companies with, at best, sub-standard levels of research, if any at all. Daily, Denise embraces this challenge as an opportunity to inform healthcare professionals and consumers about ZOI’s coveted water-soluble zeolite line of dietary supplement solutions.
Founded just before the 2020 global pandemic, Denise has bold ambitions for ZOI Global. "We are a unique science-based dispensary offering the ONLY water-soluble zeolite dietary supplements PROVEN capable of crossing cellular membranes. I want people to understand the magnitude of the breakthrough in our coveted water-soluble-zeolite products," she says. “For example, ZOI's flagship product, ClearDrops®, is proven capable of crossing cellular membranes to attract, bind, and reverse the chronic accumulation of harmful toxins beginning the first day of use. There is no adult alive that cannot benefit from reversing the chronic accumulation of harmful toxins every single day of their lives.”
ZOI Global is committed to its long-term campaign of educating, informing, and sharing these breakthrough findings with the broader public. Denise emphasizes, "It's all about what the body can use to benefit itself, not spending hard-earned money to fill landfills."
Grounded on truth, transparency, and science, Denise further emphasizes, “When you have evidence-based scientific proof, you present it. When you don’t, you resort to testimonials. We must ask ourselves, ‘Why is a dietary supplement in the market if it cannot scientifically validate its claims? There can be only one reason: to make money.’"
Denise's leadership at ZOI Global follows a successful career in sales and marketing at AdvoCare International, where she pioneered the pathbreaking Step 1-2-3 weight management system. Although the system name was changed, this timeless marketing approach ultimately helped teams of people to drive corporate sales close to $1B and still forms the foundation of a well-known weight management system that continues to be offered today.
As a former software engineer building systems for major U.S. aircraft contractors, Denise also gained invaluable insights and best practices into large-scale corporate strategy and operations, the critical nexus of the value of people, processes, and technology. Denise understands the environments and values that motivate people to perform at their best. Years later, Denise has brought these corporate experiences and proven sales techniques to the dietary supplements industry.
The value of this industry is over $150 billion, and Denise is channeling her experience, convictions, and expertise to bring PROVEN systemic-action dietary supplements to a broader customer base.[1] While science and research lie at the foundation of ZOI Global, Denise commits a large portion of her time to informing, educating, and empowering people to live well, lead more productive lives, and help others do the same.
At her core, Denise believes in people, embraces technology, and sees her mission as educating the public to demand proof of every dietary supplement they use versus relying on testimonials and corporate-written white papers. "When you don't have science, what is left? Good ol' fashioned testimonials. Testimonials have plagued the dietary supplements industry because of hype science, not high science." Ask Denise about ZOI’s competitors, and she will firmly tell you, "Let them compete with our research, not our testimonials. At ZOI Global, testimonials are the junk food of the dietary supplements industry. ZOI products are PROVEN to work; therefore, we don’t rely on testimonials."
Looking to the future, Denise has bold ambitions for ZOI Global. "At ZOI Global, our greatest asset is the educated consumer. ZOI will always promise high-quality, high-testing, high safety standards and proof of any claims on ZOI products. ZOI will never rely on testimonials, corporate-written white papers, or social media promoters to validate our breakthrough water-soluble zeolite formulations. Science will drive everything.”
ZOI Global’s triple-board certified inventor, Dr. Nikolaos Tsirikos-Karapanos, PharmD, MD, Cardiovascular Surgeon, and President of Metron Nutraceuticals, oversees all capabilities, testing, and product innovations offered at ZOI Global. "I believe our healthcare professionals and consumers deserve nothing less. Everyone has a right to their own opinion, but never their own science."
Fundamentally, Denise knows and understands that businesses exist to solve problems and improve lives, and her team at ZOI Global prides itself on prioritizing consumer outcomes over corporate incomes. "With products tested for absorption like every drug in a pharmacy and products exceeding FDA/cGMP standards in many aspects, for dietary supplements this type of evidence-based proof has never been seen in the dietary supplements industry. Again, ZOI Global may offer some of our lifetimes' most important dietary supplements, and we do not take that responsibility lightly.”
Pioneering any industry is not easy. However, Denise is no beginner. “People won’t change what they do not understand. Our first goal is to help people understand the magnitude of water solubility. Once people understand the significant difference between total-body absorption and limited gut absorption, they will be able to maximize their wellness benefits while eliminating hype products. At ZOI Global, we don’t ask for trust, we just show the proof! Trust is a byproduct of honesty and transparency.”
“Our second goal is to help people learn to DEMAND to see the proof of claims of dietary supplements, especially zeolite dietary supplements. Once people achieve goals one and two, the chains of eating junk food (testimonials) may be broken…forever!
"When you help the people understand, everything else will take care of itself," Denise says. "I believe your calling is higher if your path is more difficult. To me, there is no higher calling than helping make someone's life better.
THAT defines ZOI Global."
[1] https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market
Loyd Stephens, COO
As the company’s second-in-command, Loyd focuses on a clear internal mission: ensuring a smooth warehouse operation for ZOI Global’s breakthrough products, cultivating relationships with the company’s distributors, and streamlining processes and procedures for continuous improvement and world-class results. As a natural problem-solver with an eye for efficiency and optimization, Loyd works alongside the leadership team to avoid potential supply chain bottlenecks, monitor product quality and distribution, and ensure compliance with cGMP standards as an FDA-registered facility. Loyd oversees a distribution company with headquarters in Las Vegas, operations in Houston, a formulator in Cleveland, and a manufacturer in Florida. Through his day-to-day responsibilities, Loyd anchors himself in the on-the-ground fundamentals of the company while also realizing his leadership philosophy behind the bigger picture: building a great company the right way.
What makes ZOI Global a great company, Loyd will tell you, begins with the unrivaled health benefits of its flagship product, ZOI ClearDrops, a zeolite dietary supplement that achieves a dual purpose: bringing healthy nutrients into the body while also removing harmful toxins. “At ZOI Global, we have a big breakthrough because before this discovery, zeolites were only capable of working and staying in the gut,” Loyd says. “Zeolites are well known and have been heavily used in environmental applications. However, ZOI’s brilliant formulator, Dr. Nikolaos Tsirikos-Karapanos, PharmD, MD, Cardiovascular Surgeon, President, Metron Nutraceuticals, is writing the book on water-soluble zeolites being able to act like a “garbage truck” to remove harmful toxins or a “delivery truck” to deliver helpful molecules inside the human cell.” The health implications are significant for a society ripe with constantly increasing chronic environmental toxins levels. Loyd and his team at ZOI Global are excited about bringing a transformative product to an untapped market to improve the wellness of people.
ZOI Global’s product stands out from the sea of other supplements as it has been tested in a rigorous pharmacokinetic study, the same testing required of every drug in a pharmacy. With a heavily vetted scientific foundation and established manufacturing operations at an FDA-registered facility, Loyd and Denise are now building a go-to-market strategy rooted in the proven techniques and best practices of selling direct to customers.
Like Denise, Loyd also came from a background in the aviation industry, working on producing military, commercial, and private aircraft. Over a twenty-three-year career, Loyd learned the ins and outs of corporate agendas and large-scale industrial operations, honed his skills in supply chain management and quality control, and developed a lifelong habit of always striving to make things work better and run faster. “Working on the B2 plans and A7 aircraft, I was always the one who made sure there were no stoppages,” Loyd likes to share. “Because stoppages mean money.” Loyd’s leadership success contributes to his intimate understanding of the relationship between sophisticated processes, large systems, and the people who manage them.
After 23 years in aircraft, Loyd joined Denise in their AdvoCare International business, where he played a key role in implementing the revolutionary Step 1-2-3 sales methodology. Applied to ZOI Global’s breakthrough products, Loyd knows he is taking what may seem very complicated scientifically and bringing it to the market in a smooth, systemic, and easy-to-understand way so people will appreciate its importance and, ultimately, its benefits. Loyd understands that achieving these results requires strong relationships with people across the value chain.
Therefore, encouraging people to do their best is a guiding principle in Loyd’s personal and professional life, and he brings this perspective to ZOI Global every day. “I like to make sure everything is flowing smoothly in all aspects of the supply chain,” Loyd says, “but at the same time, I like to remember the human element of caring for and encouraging people. I believe in the power of uplifting people, and I strive to be the hope that people may need.”
Looking to the future, Loyd has a clear vision for ZOI Global: becoming the pioneer of the most futuristic wellness company that leads the way dietary supplementation benefits are attained into the next century. “We are building an unheard-of sales, marketing, and distribution channel in this industry,” Loyd explains. “A lot of healthcare professionals use a dispensary, but rarely do these dispensaries take the time, effort, and energy to truly educate and engage with the professionals, the professional's patients/clients, as well as the average consumer to build a wellness partnership, not just a marketing and sales channel. “At ZOI Global, we want to change that.” The larger vision, therefore, is one in which ZOI Global will have three channels to reach, teach, train and mentor the consumer: licensed healthcare professionals, well-trained ZOI Advisors, and in the future, highly-qualified social media influencers. This untapped potential for a new model in the dispensary industry is one of the many exciting developments Loyd and his leadership team is actively pursuing.
With an impressive track record of high-volume sales, first-rate customer satisfaction spanning a long career, and a lifetime filled with loving people, Loyd has big plans for bringing deep expertise to deliver high-quality dietary supplement solutions to ZOI customer mailboxes on time every single time.
With a promising flagship product and a robust pipeline of future wellness solutions, Loyd wants to not only improve wellness in ZOI customers but also wants to build generational wealth for those partnering to help ZOI Global get the message to the world.
Ask Loyd about what truly motivates him, and he will smile with a simple answer: “I love people, I love working with people, and our biggest mission is to help everyone become more, live longer, and make the world a better place.”
Lynn Wells, CFO
As the company’s CFO, Lynn dedicates her time to ensuring the financial success and sustainability of ZOI Global. Working alongside CEO Denise Stephens and COO Loyd Stephens, Lynn brings a seasoned due diligence approach to her role, ensuring the company's top priorities receive adequate funding and continuously asking the right questions about capital outlays and investments. Unique to Lynn’s leadership is her dual role as the company’s CFO and its primary financial investor. With a personal financial stake invested in ZOI Global, Lynn is especially cognizant and pragmatic about leadership decisions involving cash flows, inventory levels, P&L management, and go-to-market strategies for the company’s flagship products.
Based in Houston, she brings to ZOI Global a wealth of corporate experience from a long and decorated career with Compaq Computer Corporation and Hewlett Packard, where she joined the company from the very beginning in 1983. Starting in communications, Lynn worked in various departments across the company as it grew into a multinational corporation, gaining a full panorama of the business across operations, product design and development, marketing and pricing, events management, corporate financing, and management. Eventually, she landed in sales, which would soon become her lifelong niche, specialty, and labor of love. With experience across channel sales and direct sales, Lynn mastered the art of selling products and solutions she believed in, generating millions of dollars in sales for Compaq and HP’s popular data center products, client products, services, software, and solutions.
“The greatest challenge of sales,” Lynn likes to share, “is getting your foot in the door, but once you’re in, it’s all about establishing that rapport with the customer, staying authentic, and being an advocate for that customer.” What she particularly enjoyed about Compaq was an environment of continuous learning and the opportunity to prove herself. “You weren’t judged on whether or not you had the experience,” she says. “You were given the opportunity to learn and grow in the job, and you had the opportunity to get a full-blown degree just by working at Compaq, literally and figuratively.” After Lynn retired with over twenty-five years at Compaq/HP in 2016, it was only six weeks later when a competitor, Lenovo, a world-leading technology company, drew her back into Corporate America to become an Account Executive. Looking back, Lynn knows that carefully developing the right solutions to solve customers’ real-world problems became a professional strength and guiding principle throughout her career with Compaq/HP, a philosophy she is now actively and eagerly channeling into her leadership role at ZOI Global. On the road to realizing a vision, Lynn likes to quote Brian Tracy, “Your ability to discipline yourself to set clear goals, and then to work toward them every day, will do more to guarantee your success than any other single factor.”
Bringing a new wellness product like ClearDrops to the market is always a dynamic experience that is ripe with challenges, opportunities, and surprises. For Lynn, someone whose natural strengths lie in her ability to communicate and build relationships, exemplify fairness and trust, and demonstrate unwavering credibility, this experience of disrupting a global market is a welcome and exciting challenge. She will tell you, “My main goal is to build relationships and provide valuable solutions people need, whether in health and wellness or technology.” Align these strengths with her conviction in an unrivaled wellness product that can detox the body and improve one’s health, Lynn will tell you that the stars have aligned. As a lifelong learner with an affinity for setting and realizing goals, Lynn thrives from challenges that bring out the best of her, and she approaches every experience as an opportunity to grow. When Lynn thinks about the beginning of this journey with ZOI Global, she quotes Pauline Kael on the importance of small strides in finishing a marathon: “Where there is a will, there is a way. If there is a chance in a million that you can do something, anything, to keep what you want from ending, do it. Pry the door open or, if need be, wedge your foot in that door and keep it open.” Laying out step-by-step plans for achievement was the norm in Lynn’s career, and failure was never an option because there were always many roads to overcome obstacles. “I am grateful for the managers and executives who believed in me early in my career, as they provided opportunities to grow, learn and prove myself.”
Looking to the future, Lynn’s vision is to transition from the corporate world to ZOI Global full-time, where she will hit the ground running on all cylinders. While corporate sales may be Lynn’s professional wheelhouse, she will also tell you she enjoys working with people and inspiring them to live their best lives. “As we grow the company and help others come into the fold, I want them to understand the truly unrivaled product we have in our hands.” Along with her leadership team, Lynn is proud to claim that no one else has a water-soluble zeolite product that can detox the body like ClearDrops. Laying claim to multiple patents with a formulation by a triple-board-certified physician, ZOI Global’s products stand in a category by themselves. Backed by science and grounded in research, ZOI Global has taken the remarkable step of publishing comparison charts of their products side-by-side with their competitors. As the history of the free market reminds us, disruptive products are often met with skepticism, rejection, and sometimes even fear when introduced. But as customers begin to see and experience the benefits first-hand, Lynn sees a future where ZOI Global’s products will achieve wider adoption and consumption by a society desperately needing to rid itself of the barrage of daily environmental toxins. “The more rejection you get,” Tony Robbins says, “the better you are, the more you’ve learned [and] the closer you are to your outcome. If you can handle rejection, you’ll learn to get everything you want.”
An industry as large and dynamic as dietary supplements with its inherent challenges, especially for a young startup like ZOI Global, Lynn welcomes this exciting once-in-a-lifetime opportunity because she has been here before. She knows what it takes to succeed. From 1983 when she joined a small startup called Compaq, a company that would eventually become a technology giant, Lynn delights in the full-circle moment that ZOI Global offers: the opportunity to channel her insights, experiences, and expertise from a successful career in Corporate America to her own promising company in ZOI Global. Thirty years later, Lynn is turning the page with a new business offering unprecedented value and opportunity, a startup she and her business partners can call their very own. With Denise and Loyd’s expertise in marketing alongside Lynn’s strengths in sales and communications, ZOI Global’s leadership team is well-positioned to realize success for their industry-disrupting products that ultimately improve people’s health and better their lives.
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